Tools

What I work with

A podcast, reels, a newsletter, a book and the work with my clients. I don't manage all that because I have more hours than you do. I manage it because a few good tools take a lot of repetition off my plate every week.

Here you will find exactly the ones I work with myself. Not a list of everything out there. Only what I really use and can recommend to you with a clear conscience.

Advertising: links marked with * are affiliate links. If you sign up or buy through them, I receive a commission. The price stays the same for you.

Learning

Claude Masterclass

by Sebastian Bässler and Calvin Hollywood

This is where I learned to really use Claude in everyday work. You build your first workflow that saves you time. Paid, with a free trial.

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AI Content Creation Community

by Calvin Hollywood

An AI basics course to get started, new ideas for AI images and videos every day, and live calls each month. Joining is free, and there is a paid tier as well.

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Thinking and organising

Claude

my AI assistant

My most important tool. Claude helps me prepare texts, plan my week and review results. The thinking and the conversations remain my own.

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HighLevel

my business hub

Contacts, appointments, newsletters and order pages in one place. Since everything comes together there, I no longer search through five different programs.

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Creating content

Higgsfield

AI images and AI scenes

This is where the short AI scenes at the start of some reels are made. They are always labelled as AI. After that, it is me speaking, as a real person in front of the camera.

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Canva

Graphics and print

Carousels, covers, business cards and bookmarks. All in my colours and fonts, without starting from scratch every time.

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Publishing and analysing

Metricool

Planning for all channels

I plan Instagram, LinkedIn, YouTube and more in one place and see what really resonates. That way I am not posting blindly.

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vidIQ

for YouTube

Helps me with titles and search terms, so my videos reach the people they are meant for.

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Recording and meeting

Riverside

Podcast recording

This is where I record my podcast, including with guests who are far away. Every track in studio quality, without technical stress.

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Zoom

Groups and sessions

For my live sessions and group programmes. Stable, even with many participants and sessions longer than an hour.

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Reading

Mastering Leadership

Bob Anderson and Bill Adams, in English

The foundation behind the Leadership Circle Profile, which I use when working with leaders. For me, the most honest book about what sustains leadership from the inside out.

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Scaling Leadership

Bob Anderson and Bill Adams, in English

The sequel: how leadership has an impact beyond individuals, across the whole team and the organisation.

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In the end, it is not the tool that counts

The best programs take work off your hands. They cannot give you clarity about what to do with the time you gain. If you want to work on that, you are very welcome in my free community.

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